A few years back, I spent some time with the fun people that work and enjoy life together at The Factory in downtown Grand Rapids. What a group! You might be wondering why I’m bringing this up now. I only spent about an hour at The Factory talking with three of their members. The purpose of that hour was to see the space and highlight it right here on the GR Downtown Condos blog. Initially, I thought I was helping them but, turns out, I was wrong! I ended up learning so much about co-working, collaboration and an all-out ‘cool’ work environment. During my tour at The Factory, I also was able to spend half of the time talking about a new marketing idea that one of the members had for his website: VNN. It was great to ask the Why? and How? questions of the marketing plan and pick his brain about how it was going to work. From this short, 30-minute conversation I came away with ideas and thoughts for our own team! I walked into The Factory hoping to promote a cool space and ended up collaborating right along with them. That’s what true co-working is all about:…
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